Birds & Bees Box
An at-home STD testing kit and subscription service
In two weeks, design a product that falls within an uncomfortable topic. Topic: STD Testing
The Problem:
Research :
Based on a study comparing at home STD screening compared to clinic-based screening, 75% of women said they would opt for an at home test and actually take it.
-NCBI
Why are at home tests
more accessible?
Home-based sample collection for STI testing provides many benefits over traditional clinic-based testing, including convenience, simplicity, and privacy, which help to overcome stigma for those patients who may be reluctant to seek clinic-based testing for STIs.
-ASTDA
Are people more comfortable
at home or in a clinic?
Competitor Analysis:
MyLAB
CVS
Everly Well
$100
$79-250
$100+
Sterile packaging
Expensive compared to testing with insurance
Bought in-store
Requires carbon based manufactured filtration
STD Testing Models:
Source: At-Home Specimen Self-Collection and Self-Testing for Sexually Transmitted Infection Screening Demand Accelerated by the COVID-19 Pandemic: a Review of Laboratory Implementation Issues

Key Insights :
Users are more inclined to take tests at home
Current market products are pricey
and inaccessible
Stigma around testing decreases sexual health
Ideation:
Moodboard :
Brand Development:
Model Development :
Designed a cardboard and styrofoam texture on Keyshot
Added in additional testing kit supplies and experimented with colors and lighting
Design Solution :

“Western science is a product of the Apollonian mind:
its hope is that by naming and classification, by the
cold light of intellect, archaic night can be
pushed back and defeated.”

― Camille Paglia, Sexual Personae
Made on
Tilda